Digital Marketing
Searching for products online has become the normal way of life, even for B2B buyers.
From food producers looking for ingredients, packaging or equipment suppliers, to consumers
looking to buy their food from the comfort of their own home, it’s very rare that a person won’t look
online first before buying what they need.
In fact, recent Gartner research found that when B2B buyers are considering a purchase‚ they spend 27% of their time researching independently online, but only 17% of their time meeting with potential suppliers.
